Everyone asked the same question at the end of the 2011 Carnival, when Brahma announced that the space where their Sapucai box is would be demolished to make way for more than 15 000 seats in the Sambadromo. What was the question? "Won’t there be a Brahma box in 2012?" The answer came on Tuesday in Urca, where there was conference to talk about the news of the box, which is indeed confirmed for this year.
* "We reduced the size, but with the usual excellence. There will be a thousand guests per night, 300 fewer than in recent years, but this time we will have the convenience of the box and of seating for 2,000 people," said Jose Victor Oliva. The talk also presented a lot of other goodies, such as singer Jennifer Lopez, the star of the box this year.
* "She isn’t the muse, the muse of choice for this year is Carnival itself. Jennifer is our star and she’s going to have a great time with us," said Jose Victor, before introducing the ad’s director, moviemaker Heitor Dhalia, and the marketing manager of Brahma, Pedro Adamy, responsible for the new campaign, all shot in Los Angeles.
* "We were a team of over 100 people, and the idea was to rehearse the day before the shooting itself. But Jennifer had to cancel. So on the day of the filming, she came in, sat down and had to half an hour to learn to samba. But she’s a great professional, has got swagger and quickly got it," said Dalhia.
* The attractions of space, as well as the brand responsible for the invitation-shirts, were also announced. Who will be in charge of the music when the samba schools are taking a break? Preta Gil, Leandro Sapucahy and Dj João Brasil. John John will be responsible for the 2012 invitation T-shirts. Oh, and do you want to know a fun detail introduced there? The verb "Sapucar." "It’s a state of mind. It’s the experience of Carnival to the ultimate degree," said Jose Victor. So glamurettes, go “sapucar” there!
