The ABC group announced on Thursday morning the creation of an entertainment company named XYZ Live. André Mantovani, former president of MTV, is the CEO of the new venture. Among those involved are Paul Bennett (Luminosidade), Monique Gardenberg (Dueto), Arnoldo Rosa, and companies Mondo, Maior Entertainmento and ReUnion Sports & Marketing.
* The company brings together several cores: entertainment, culture, relationships, sports, football and fashion. Among the first acts of XYZ is the Katy Perry concert in September in São Paulo.
* But sport is the brainchild of the company, which intends to act in the event area as well as an career agency. All with an eye, of course, on the World Cup and the Olympics that will happen in Brazil.