Because of the weak dollar, many national brands are looking for international stars to print their campaigns. Therefore, it is good to wait for the backstage at Fashion Rio and São Paulo Fashion Week to be full of gringos. A survey showed that hiring Hollywood stars can be one third of the value of hiring national actors.
* Recently, we had Beyoncé and Nicole Scherzinger from Pussycat Dolls, to C&A; Sarah Jessica Parker for the Cidade Jardim mall and Nicole Kidman for a shopping center in Rio de Janeiro, and now, as we have said, it’s time for Ashton Kutcher in Colcci.
* If the tide is high for the international stars, the national – in a very bad mood – have warned the agents that they are willing to halve their paychecks.
